About Us
The Birth of an Idea
For generations, golden bars of olive oil soap have been a quiet staple in homes from Morocco to Greece—nestled beside kitchen sinks, tucked into laundry rooms, and passed down as cherished wisdom. This was the original “clean”: simple, powerful, and pure.
But in today’s fast-paced world, where time is precious and convenience is king, the traditional bar felt… out of reach. We asked ourselves: What if we could take this ancient secret—this sacred clean—and make it as easy as a single pump?
The Mission: Tradition, Simplified
We spent years collaborating with third-generation soap makers across the Mediterranean, studying their methods, and respecting their craft. But we also listened to modern families who said:
"I want that olive oil power in a form that fits my dishwasher, spray bottle, and lifestyle."
So we innovated—without compromising.
The Breakthrough
After countless trials, we perfected a liquid Castile soap that:
Packs the same legendary cleaning power as the traditional bar (goodbye, baked-on grease!)
Works instantly—no grating, no waiting, just pure clean with one squeeze
Stays true to its roots: No synthetic thickeners, no toxins, just olive oil’s natural strength.
Our Values
Simplicity
We believe the best products are made with fewer, better ingredients. Our formulations are clean, minimal, and intentionally free from unnecessary chemicals, fragrances, or fillers.
Tradition
We honor centuries-old Mediterranean wisdom — drawing inspiration from ancestral practices that have stood the test of time. Every product we create carries the spirit of authenticity and heritage.
Transparency
What you see is what you get. We are honest about every ingredient and every process. No hidden chemicals. No misleading claims. Just pure, honest care.
Sustainability
Our earth gives us everything — and we are committed to giving back. From biodegradable formulas to eco-conscious packaging, we aim to tread lightly and protect our shared future.
Integrity
We don’t compromise on our principles. Every decision we make — from sourcing to production — is guided by respect for people, nature, and the timeless craft of soap-making.
Care
We exist to care — for skin, for homes, and for the people who use our products. Our goal is to offer cleansing solutions that nurture, not harm.
This Matters
This isn’t just about soap. It’s about:
- Honoring heritage while adapting to modern needs
- Proving that "natural" doesn’t mean "inconvenient"
- Giving busy homes access to the clean that Mediterranean families trusted for centuries
"We didn’t change the soap. We changed how you use it."
We’re not just selling soap. We’re:
- Protecting a 2,000-year-old tradition by making it accessible.
- Challenging the "chemicals = clean" myth with every bottle.
- Proving that ethics and efficacy can coexist—no compromises.
"The Mediterranean knew clean before it was a hashtag. Now, so do you."
- Castile Soap at the Core – We craft our products from authentic Castile soap, a centuries-old, plant-based formula made primarily with olive oil. It’s naturally cleansing, biodegradable, and safe for the whole family.
- Safe for Skin, Strong on Surfaces – Our formulas are free of synthetic detergents, sulfates, and artificial fragrances. They’re tough on grease and grime, yet gentle enough for hands and sensitive skin.
- Clean Ingredients, Clean Conscience – We use only responsibly sourced, non-toxic, and cruelty-free ingredients. No fillers, no greenwashing—just honest formulas that work.
- Minimal Waste, Maximum Beauty – Our packaging is designed to look beautiful on your counter and be kind to the planet. Refill options and low-waste packaging are central to our mission.
- Rooted in Mediterranean Tradition – Inspired by the ancient wisdom of olive oil–based soaps, we bring a modern, elevated approach to everyday cleaning rituals.
Discover the Ritual of Pure Clean
Return to simplicity with our olive oil–based soaps. Thoughtfully crafted, naturally powerful — explore the collection that redefines clean.