Exceptionally Gentle and Skin-Friendly
- Natural & Mild: Its simple, plant-based formulation is free from synthetic detergents, alcohols, and harsh foaming agents that can strip the skin of its natural oils. This makes it ideal for sensitive skin, eczema, and psoriasis.
- Non-Comedogenic: Olive oil is rich in oleic acid, which is similar to the natural oils (sebum) in our skin. This allows Castile soap to clean effectively without clogging pores.
- Balanced pH: While it is still alkaline (like all soaps), a well-formulated Castile soap is less irritating than many commercial detergent bars and can be balanced to be milder.
Powerful yet Natural Cleaning Agent
- Effective Degreaser: The saponified olive oil molecules are excellent at breaking down fats and oils, making it a powerful cleaner for dishes, kitchen surfaces, and even greasy hands.
- Versatile: This cleaning power translates across a huge range of applications, from personal hygiene to household cleaning, which is exactly the multi purpose angle your startup is targeting.
100% Biodegradable and Environmentally Safe
- Eco-Conscious: Because it’s made from plant-based oils, Castile soap breaks down completely and safely in the environment after use. This is a massive selling point for consumers looking to reduce their chemical footprint.
- Non-Toxic: It contains no phosphates, petrochemicals, or artificial dyes that can harm aquatic life or pollute waterways.
Redefining What Clean Should Be.
Olive Oil Doesn’t Just Belong in Your Kitchen – It Belongs in Your Cleaning Closet Too.
Our Mission
At SABOŪN, we’re revolutionizing clean by bringing the Mediterranean’s most powerful—yet pure—cleaning secret to your home: olive oil-based Castile soap. For centuries, this potent formula has cut through grease, grime, and stains without relying on synthetic chemicals. Today, we honor that legacy with a line of intensely effective cleaners that are tough on dirt but gentle on hands, dishes, and the planet. No toxins. No microplastics. No compromises—just the unmatched cleaning power of nature, trusted for generations.
Organic · Nature ·
Nature · Olive .
CUSTOMER TESTIMONIALS
"I was skeptical natural dish soap could handle grease, but this cuts through my pasta pots like nothing else—no harsh smells, no dry hands. My grandma used olive oil soap in Italy, and now I get why!"Lara A., (Los Angeles)
"I cook with olive oil daily and thought I'd need chemicals to clean it. Wrong! This cuts through my greasiest sheet pans better than any blue liquid I've used. Natural shouldn't work this well—but it does."Sara S. (New York)
"My nonna in Sicily washed everything with olive oil soap. I thought it was an 'old country' thing until I tried yours on my Le Creuset—now I understand her stubbornness. Some traditions last for a reason."Mona M., (Orange County)
"Foster mom hack: This gets pureed sweet potatoes off high chairs AND doesn't make me panic when the twins lick their hands after washing. Pediatrician-approved clean!" Susanna A., (Hollywood Hills)
"Migraine sufferer here. Most dish soaps smell like chemical warfare. Yours has that light herbal scent that actually fades after rinsing (unlike that fake 'lemon' stench that lingers for hours)." Jamie Y., (Long Beach)
"In our home, olive oil was the cure for everything—from cooking to cleaning. When I tried your soap, I said, 'This is exactly what Teta used!' Even stuck-on maqlouba pots clean in seconds, with no chemicals. Finally, a soap that honors our traditions AND works to American standards." Leila H., (Michigan)
"In Syria, we washed everything with olive oil soap but didn’t expect it to work here. Turns out, dishes come cleaner than with 'Fairy,' and without the smell. Ecstatic we found something that reminds us of home and doesn’t make my kids breathe toxins." Jason H. (Studio City)
"As a materials scientist, I tested your soap's surfactant action it outperforms 7 mainstream brands in lipid dissolution. My baladi bread dough bowls? Spotless. My wife laughs that I 'geek out' over soap now, but this is what our ancestors perfected!" Adam S. (Boston)
"In Morocco, we washed dishes with homemade olive oil soap, but I never expected it to work on New York grime! Restaurant grease, street food stains gone. Even my American neighbors ask, 'What's this magic soap?' I tell them, 'This is our grandmothers' secret!'" Youssef B. (Astoria)